Approach
Project Kick-off: We held an initial meeting with Apple’s project team to discuss the website's specific content, target audience, and localization requirements.
Team Assembly: A specialized team of native Vietnamese translators and localization experts was assembled, with experience in e-commerce and technology sectors.
Translation Process: The translation utilized advanced translation tools to maintain consistency and efficiency. Our two-phase translation approach included:
Initial Translation: Translators converted the website content into Vietnamese, ensuring clarity and cultural relevance.
Review and Refinement: A separate team of linguists conducted a thorough review to ensure accuracy and fluency.
Localization: We adapted the content to align with local cultural nuances, including:
Modifying images and examples to reflect local lifestyles.
Adjusting payment options, shipping details, and promotional offers to suit the Vietnamese market.
Quality Assurance: A rigorous quality assurance process included:
Linguistic QA: Native Vietnamese speakers reviewed the website for language accuracy and user experience.
Functional QA: Our team worked with Apple’s technical staff to ensure that all links, images, and functionalities operated seamlessly in the localized version.
Feedback Loop: We maintained an open line of communication with Apple, allowing for quick resolution of any concerns and incorporation of feedback throughout the project.
Results
The localized Apple Store website launched successfully, receiving positive feedback from Vietnamese customers for its clarity, accessibility, and culturally relevant content. This project not only enhanced Apple’s visibility in the Vietnamese market but also fostered a better shopping experience for local users.
Conclusion
The collaboration between Wise-Concetti and Apple showcases our dedication to providing high-quality localization services. We are proud to have played a role in bringing Apple’s innovative products and services to the Vietnamese market, supporting their mission to enrich lives through technology.