
Approach
Project Kick-off: We conducted a comprehensive kick-off meeting with Microsoft’s project team to understand the application’s features, target audience, and specific requirements for translation and localization.
Team Assembly: A dedicated team of native Vietnamese translators with expertise in technology and software localization was assembled. Each translator was selected based on their background and experience with similar projects.
Translation Process: The translation was carried out using a combination of advanced translation tools and software, ensuring consistency and efficiency. We employed a two-phase translation approach:
Initial Translation: Translators converted the application content into Vietnamese, focusing on clarity and cultural relevance.
Review and Refinement: A second team of linguists reviewed the translations for accuracy, fluency, and contextual appropriateness.
Localization: Beyond direct translation, we adapted the content to fit local cultural norms and user expectations. This included:
Adjusting graphical elements to reflect local preferences.
Ensuring that dates, currencies, and measurements were appropriately formatted.
Quality Assurance: A thorough quality assurance process was implemented, including:
Linguistic QA: Native speakers tested the application for linguistic accuracy and usability.
Functional QA: Our team collaborated with Microsoft’s engineers to ensure that the application functions correctly in Vietnamese.
Feedback Loop: We established a feedback loop with Microsoft to address any concerns and incorporate necessary adjustments promptly, ensuring that the final product met their high standards.
Results
The localized application was successfully launched on schedule, receiving positive feedback from users for its intuitive interface and clear language. Our collaboration not only facilitated a smoother entry for Microsoft into the Vietnamese market but also empowered local users by providing them with a tool tailored to their language and cultural context.

Conclusion
The partnership between Wise-Concetti and Microsoft exemplifies our commitment to delivering high-quality translation and localization services. We are proud to have contributed to a project that enhances technological access for Vietnamese users, supporting Microsoft’s mission to empower every person and organization on the planet.