Our Approach

Comprehensive Localization Strategy
At Wise-Concetti, we understand that effective localization is about more than just translating words—it’s about adapting the entire user experience to meet local expectations. Grab’s diverse range of services meant that each feature and function required specific localization to ensure it felt natural and intuitive in each language.

We began by working closely with Grab’s team to develop a comprehensive localization strategy. This included everything from translating the user interface (UI) and app copy to localizing payment processes, notifications, and customer support messages. Our team conducted extensive research on local preferences and user behavior to make sure Grab’s app would resonate with users in each country.

In-Depth Cultural and Linguistic Understanding
Southeast Asia is home to many languages, dialects, and cultural differences. A term that’s perfectly acceptable in one country may be inappropriate or misunderstood in another. Our expert translators, who are all native speakers of the languages we work with, brought an in-depth understanding of local nuances, slang, and idioms to the table.

For example, the word "grab" itself means something different across various Southeast Asian languages. Our team ensured that the brand name maintained its meaning and appeal while being appropriately integrated into local languages. Whether it’s adjusting for local dialects or using the right terms for a feature like “cashless payments,” we ensured Grab’s language was always contextually and culturally relevant.

Real-Time Updates and Scalability
Given Grab’s constant feature updates, promotional campaigns, and ever-changing content, the need for scalability was essential. We created a streamlined workflow that allowed for real-time updates, so when new features were introduced or content needed to be updated, we could quickly and efficiently deliver accurate translations across multiple languages.

We utilized translation management systems (TMS) that integrated seamlessly with Grab’s development and deployment schedules. This helped manage the massive volume of content while ensuring consistency across all languages and reducing the time-to-market for new features.

Quality Assurance and User Testing
One of the key components of our collaboration with Grab was ensuring that the user experience remained consistent, intuitive, and error-free across all languages. We implemented a rigorous quality assurance (QA) process to catch any translation issues, layout inconsistencies, or functionality bugs.

Our team performed linguistic testing on the localized versions of the app, checking everything from grammatical accuracy to ensuring that text fit within the app’s design constraints. We also collaborated with Grab’s local teams to conduct user testing, gathering feedback from real users to identify any areas that could be improved or further localized.

The Results

Thanks to our partnership, Grab successfully launched a fully localized app that provided a seamless, user-friendly experience for millions of users across Southeast Asia. Our work helped Grab expand its reach into local markets more effectively, allowing it to maintain its growth trajectory and become the go-to platform for transportation, food delivery, and financial services in the region.

With our support, Grab was able to:

Deliver a culturally relevant user experience across six countries with multiple languages and dialects.
Improve user engagement by offering features and services that were adapted to local preferences.
Ensure that the app remained intuitive, easy-to-use, and accessible, regardless of the language or location.

Why Choose Wise-Concetti?

Working with a major player like Grab has been a rewarding experience and a testament to our expertise in localization at scale. Our team’s dedication to understanding the nuances of both language and culture has enabled us to support brands in expanding their global reach. Whether it’s a tech giant or a startup looking to go global, we help businesses ensure their products and services are understood, embraced, and used by people around the world.

At Wise-Concetti, we don’t just translate; we localize for success.

Contact us today to learn how our translation and localization services can help your business scale globally while staying connected to local markets.